In this project, the client is an entertainment website that was looking for a way to get into a new market (specifically, audience and traffic around a new TV show). The main focus was in ranking for key terms relevant to the show. The result was top rankings for most relevant terms and record traffic to the site.
SEO — This project was primarily focused on website optimization and content structure. The entirety of the growth realized in this project is due to on-site optimization, as no link building was pursued.
Content — A big initiative that we undertook was implementing a new content strategy that separated previously consolidated content into separate pages. This opened up the site’s long-tail organic traffic growth and drove the results on this project.