In this project, the client is a mid-sized international technology company and needed a multi-channel inbound marketing strategy in order to achieve long term growth. RIISE produced significant growth to the top of the funnel and set up systems to improve conversions. The result was 7-figure revenue growth.
SEO — A comprehensive approach to search was critical to this site’s success and the company’s growth. From constant monitoring of the site’s technicals to consistent content generation to a natural and targeted link building campaign, the business had all the tools it needed to dominate. SEO drove most of the top-funnel growth in this campaign and was responsible for the majority of new revenue for the business.
CRO — The website was consistently testing calls-to-action, visitor flows, and more to crack the code for the optimal design and experience. This drove higher leads which in turn helped drive the revenue growth seen in this project.
Content — Content in this project had two purposes: Generation of new SEO landing pages targeted at long-tail keyword terms & audience interest generation in solutions the company brings to its customers.
Social — This B2B social media strategy was largely based on Linkedin and Twitter and was focused in audience building and interacting with partner companies.