What is the RIISE approach to a new SEO project?
When a new SEO project begins at RIISE, an extensive research and data analysis process is put into motion. This process is part of what makes RIISE unique. It allows our team to immediately understand your company’s problem areas, uncover opportunities, and propose an informed plan of action.
Instead of pitching you a cookie cutter template strategy that dictates how many blog posts you need to publish per month, RIISE digs into deeper analysis to truly understand how SEO plays its part in your business model and customize a strategy accordingly.
As opposed to a “practice first” methodology, our priorities are set by reverse engineering your business goals into actionable SEO strategies that will get you there.
What type of strategies and tactics could I expect from a campaign?
While we have processes that are time-tested, your marketing will never be “packaged.” As we mentioned above, every client is unique and the strategies are tailored accordingly. With that said, there are a few governing focus areas of SEO that are included in most projects:
Website technicals & architecture – RIISE will perform a full on-site SEO audit to identify weakness areas of the site, scope potential opportunities, and detail an action plan for turning your site into a SEO machine.
Website content – Of course, just like the structure of the site, the content that fills it out is critical for competing in search. RIISE will map your current content, optimize it, and fill any gaps that have you missing out on potential customers.
Link building – The quantity and quality of links pointing to any given website still plays a huge role in whether the search engines see it as authoritative and worthy of ranking for competitive terms. Not only does your site need to grow a solid backlink profile to compete, but it needs to be grown in the right way to avoid an unnatural links penalty. RIISE will help you navigate these tricky waters, build an authoritative & natural backlink profile, and rank atop your industry’s most competitive terms.
How do you manage projects and communicate with clients?
Communication works best when it’s clear, concise, timely and transparent. You want to know what’s being done, how it’s being done, and what the results are.
RIISE brings all your information into one place – view all threads of conversation, download shared files, see our active “to-dos” and check in any time you like. We’ll loop you in with regularly scheduled review calls – a chance to discuss progress, KPIs and new ideas regularly.
Everyone is happy when money is pouring in, but it’s our goal to ensure that our clients are informed and comfortable in the process of making that happen.
Are there any long term contracts or commitments?
No. Our relationships are month-to-month and clients stay with us because they want to, not because they have to.
Clients & Industries
RIISE holds a roster of clients that are diversified across many industries. Here are some of our most common project types:
eCommerce / Product Sales
Business to Business
Entertainment / News Websites